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I am an Information Technology professional with specialization on business analysis. I want to put a website up to start promoting my services to different sectors. I am struggling with the content of the website and marketing strategy. This is not a big operation just a small website to offer my services in a professional way.

Where can I find a marketing contractor and/or website content creator which will help me with the general idea explained above?

I use freelancer sites for technical stuff since I am technical savvy myself, thus letting me control the flow of the contract. For Marketing or Website content I will rely on the freelancer, that is why I am hesitant of using a freelancing website.

Thanks for your answers.

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9 Answers

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Content and marketing strategy ... if you were simply asking "Where could I find a good graphic designer?" I would point you to www.99Designs.com ... you could find what you need inexpensively.

If you were simply asking "Where could I find a good copy writer?" I would probably point you to eLance. I've also found some talented people on the Gigs / Talent section of Craigslist for your particular town.

However, "content and marketing strategy" is a different beast altogether. Can you ever outsource that which makes you unique and valuable? If you hire someone else, your site will run the risk of "generic speak". I think it's difficult to find someone else who can tell your story as compelling as you can.

What I would say is this ... check out what Erin Blaskie is doing. I accidentally found her via Ustream one day. She has a compelling way of engaging an audience via live video. Once you visit her site and view her bio, you have every confidence that she is an early thought leader within her niche (live streaming).

Or, take a look at what Aaron Wall has accomplished in a relatively short amount of time. Here's someone who established quite a following by capturing his discoveries about organic SEO into a PDF. He's now to the point where he turns away everyone except the 1000 people who pay him $100 a month to learn what he knows.

Both have given away something of value IN ORDER TO get something of value. I read another marketing letter recently that put it another way: "create content, not ads" ... (Google: "gaspedal"). Give away a part of what makes you unique ... that is better than a "copy writer" because it is genuine and allows potential customers to get to know you -- faults and all. As a business owner looking to hire services from vendors, I much prefer to get to know the person I'm about to spend $$$$$ with. If I get the sense that this is a "nameless faceless corporation" -- or someone trying to pretend like they are -- I'll bolt.

In my own business, I gave away 12 hours of instructional video content -- value -- in order to (1) let people know I'm alive, and (2) get email addresses to keep them abreast of what I'm doing next, and (3) to let them get to know me a little and demonstrate the value of buying what I'm selling. I've built a profitable business over the past 8 years using that simple technique.

I'm betting you actually know what you need to do. Getting someone else to do it for you is tricky. No one will love your business like you do or tell your story like you can.

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Thanks Bob: I love your answer. I open the contest for the design on 99designs.com like you suggested (99designs.com/contests/32003) and doing the strategy myself. Thanks again, – Geo Nov 20 at 2:39
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You hesitant of using a freelancing website , because you didn't meet the suitable freelancing website. Go to http://taskcity.com and find the best experts to get your business done.

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Maybe I can help? Check out my company's website, and let me know if this is something you'd like to explore using.

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Geo,

If you would like a great selection of website companies from all across the country, check out haystack.com. You should be able to find the perfect fit here.

EGA

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My company (Paymaster SRL) does custom software and web development. We are based in Romania and ready to help you.

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I may be able to help you (need more specific info on the audience you are trying to target)... if you like, see my profile and use the website links to get to the contact form + send me a message.

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Geo you may want to get in touch with a friend of mine Greg Digneo

He specializes in what you are looking for. Maybe you guys can have a conversation and see if it goes anywhere.

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Are you just looking for a freelance worker? Like someone to hire to create content for your website? I use a couple of reliable freelance writers to create content for my design work. One of them was a past friend and the other I found via a freelance website. As far as a marketing contractor, I'm not much help there. Let me know if you would like more information on my freelance writer connections.

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Hi thehalvo. Thanks for the reply. If your freelance workers are people who will be native english speakers and will have some kind of marketing background I will be interested in talking to them. Thanks again, – Geo Nov 9 at 0:06
Hi Geo. Neither of my contacts have a marketing background. The more qualified one has his doctorate in English however. I trust him with almost all of my content creation. email me here (thehalvo [at] gmail) if you want his contact info / pricing sheet. – thehalvo Nov 9 at 6:20
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Geo, If you want to learn more about how to start promoting your services, here you have a link you should check in order to take care of your website's content and marketing strategy.

You might do it yourself without having to spend money when you hire professionals.

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Hi Venture, Thanks for the answer. I think my question is not clear, I want someone to help me with the actual content of the website. For example what to include on the home page, service page, about us page. Just a good writer/marketer to use good english to engage my audience instantly. The article you recommend is very good for article writing which I already do in my blog. thanks for that lead it was very good reading. – Geo Nov 9 at 0:04

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