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I’ve read the term “advertising plan” and I got a little curious about it. I suppose it has to do with something like branding and marketing but I’m not really sure about it. Where can I find clear and understandable data about this term? What kind of companies have to create such a plan? Is an advertising plan adaptable to all kinds of markets? Thanks. |
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An advertising plan is an outline, a "to do" list, a guide to action.
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