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I’d like to know if the resources and tools available on the internet are everything online business owners need to perform their advertising campaigns. Would you recommend taking some off-line actions? Are off-line actions still an option for marketers? What is the main online resource for marketers?

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Hi Jon,

'Is on-line marketing enough...' may not be a valid question. Who are your customers? How do they buy your products? Where do they 'live'?

If your on-line efforts can get your message out, and you sell 'enough' to meet your needs, is 'it' enough?

The need for other marketing venues should be determined by your market research. Find out where your prospects are, how they get information, what they look at, what they hear, and you should be able to determine if on-line alone wll meet your needs.

Hope this helps.

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