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I would like to know how difficult would be to monetize a blog based on Tumblr from the programming point of view. Is it possible for web developers to modify its coding? Can I set up banner advertising? Can I set up AdSense Ads? Is it possible to embed a youtube video on the side bar of the blog to explain visitors what is the blog about?

Any tips and advices will be grateful!

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It is certainly possible to do some really high level customizations with Tumblr blogs. For reference, I would check out garyvaynerchuk.com. His website runs on Tumblr and his theme is completely customized with added "widgets" in the sidebars - which proves that you could most definitely run some ad codes in a sidebar space as well.

(I'm not sure about AdSense though - your code might have to be all HTML based - and AdSense runs on Javascript).

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Thanks Ethan, I appreciate your advices! – Maxi GM Jan 26 at 21:43

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