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I think many businesses out there try to create big impressions but they actually are not sending a message or it ends to be irrelevant. What is your advice to avoid this from happening? How would you create more personalized marketing? What is a powerful message that people could actually understand?

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I would say:

  • Talk to them into simple english: send them a clear and easy to understand message
  • Care about what they think and keep in touch.
  • Build relationships.
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