1

If you own a company or a small business, what title should you give yourself? What’s the most common denomination, apart from business owner? Like for business purposes, what would you put in your business card?

flag

4 Answers

2

Hi Chucky,

Some 'food for thought'

Titles can actually be quite important. What 'name' you choose to present yourself can influence, even define the impressions your clients and customers get when they deal with you, and your company.

I've seen a toy maker call himself the 'Chief Funmaker'. I've seen a games designer call himself 'Maker of Kings'. I've seen a ad agency owner call herself 'Marketing Princess of the Frozen Northlands'. What you choose for yourself and your business should reflect your marketing policies, your business philosphy, your personality, depending on your market, and how you feel about your business.

How about 'Grand Commander of the Code', or 'Chief Geek and Overseer'? :)

Hope this provides some spurs to your thinking.

link|flag
1

I would say it depends on the nature of your business and who you will be talking to. You can have many hats so don't tie yourself to one that might scare people away. For example, I run my own business but call myself the Sales and Marketing Director because 99% of the people I talk to are customers and they feel confident and special when the Sales Director deals with their orders (or problems).

Calling yourself the CEO may scare people away, unless of course you are in big business and expect to network with senior management and other business owners.

link|flag
1

This depends on how you want to project yourself. I've known people who call themselves "President" or "President and Owner" - even when they work solo. I know a two person partnership where one person is the CEO and the other is the COO. I also once knew a guy who called himself "Chief Cook and Bottle Washer"! ;-> All are/were in the computer technology field!

link|flag
0

Actually the most common denomination is CEO that stands for Chief Executive Officer, generally the owner is the CEO, then you have others, like Director or Manager, but CEO is the most common name.

link|flag

Your Answer

Not the answer you're looking for? Browse other questions tagged or ask your own question.