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Not very important at sunwing travel which never bothered to get back to me after they sold me a vacation that was not beachfront. Not Mr.Sub which laughed at me for blogging about how dirty they were being. Like a great deal of websites online who treat clients with ambivalence.

Now why am I bringing this up? Well with youtube, blogs, twitter, facebook, yelp and trip adviser a pissed off individual like me can reach 1000's. If I have musical talent I can do a video saying united broke my guitar, have it go viral and make you beg to stop.

You know the worst feeling, being ignored. Just saying to someone you have been heard, can't promise things will change but you have been heard takes all that anger away. What are some other techniques that you have found worked at calming an irate user because emotion causes action and with social sites this is so important. It takes so little to lose trust, so hard to gain it.

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I know what that feels like and I hate when it happens. I think social media is the best way to do it. I always use my facebook account to post comments on bad customer service. I have even make contact with the FTC bureau of Consumer protection.

An interesting information is that for every complaining customer you have on your business, that means thirty more will take that complaint and think it twice before buying to you. That means a lot for me, so it would be interesting that business owners take that into consideration.

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