Looking for feedback on how to come up with a subscription based pricing option for a traditionally priced piece of software.
Even though our product is not a hosted service (yet), we have several pilot customers asking us about an option to pay for our software on a subscription vs. up-front basis.
For purposes of this discussion, given a software product priced at $1495/seat plus 20% year support and maintenance (after the first year), what would you consider a fair monthly fee for a pay-as-you-go (no contract) monthly subscription and what is the justification behind your pricing model?
My initial thoughts:
A monthly subscription fee that's between 6.5% to 10% of the retail price. Using the above example, a monthly subscription price would be between $99.95 and $149.95 with a break even period between 10-15 months.
Anyone have any better ideas or reference to a scientific way to approach this question?
