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What do you think are the top 5 most important things that Google pays attention to as it decides which website should rank first, second, third ... for a given query?

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Top 5 Ranking Factors are:

Keyword Focused Anchor Text from External Links 73% very high importance

External Link Popularity (quantity/quality of external links) 71% very high importance

Diversity of Link Sources (links from many unique root domains) 67% very high importance

Keyword Use Anywhere in the Title Tag 66% very high importance

Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.) 66% very high importance

Here you will find other 67 factors you will find certainly enjoyable.

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Great answer! I did want to note though that these values are subject to change and WILL change. Google has been very active in improving their search. – Justin C Feb 4 at 19:59
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  1. Contents
  2. Link Popularity
  3. Keywords
  4. Web Page Speed
  5. SEO Friendly Design
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