Marketing strategies are usually focused on both the market interested in your product and/or service and whatever needs that market has.

After this is taken into consideration, the products and/or services should be priced under the above mentioned parameters, and the same should be done with the different delivery options.

The rest of the aspects to consider when it comes to marketing depend on the type of product/service that is being offered. But, in every case the market must be studied beforehand and there must be a work plan about sales and expenses.