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It is clear that social media is becoming more and more popular and efficient to doing business; however, there are business people that cannot get to fully understand how to take advantage of its benefits. As a matter of fact some of them are not even able to understand how to use it. I would be interested in analyzing where those difficulties lay.

Can you give me you opinion on this?

Thanks.

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2 Answers

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Try to explain to 'the doubter's why Inbound Marketing has proved to be so effective !

In my view there are five key reasons why Inbound Marketing works so well:

  • It’s targeted. The people that click through to your site have already self-selected themselves as potential customers and are therefore more likely to buy. In marketing terms, you’re reaching “prospects” rather than “suspects”.

  • It’s permission-based. When people subscribe (RSS, YouTube, etc), follow you (on Twitter) or connect with you (Facebook/LinkedIn), they are 'opting in' to receive your news and content. There’s no issue with spam or privacy, because people can unsubscribe at any time.

  • It’s viral. The beauty of social networks is that as soon as someone expresses an interest in your content, their friends are invited to do the same. Inbound Marketing is designed to exploit this model.

  • It’s "Word of mouth". Because your content is shared between friends (albeit often passively), it’s effectively a word of mouth recommendation. WOM remains the most powerful form of marketing.

  • It’s free. Since most of the online services you need are free, Inbound Marketing does not cost involve direct costs. It simply requires knowledge, creativity, hard work and TIME !

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I think it will depend on the person and on the age of the entrepreneur because social media is a new development. Some thoughts as to why social media marketing is hard for some to understand and embrace could be that not all the entrepreneurs have the same capacity to learn a new technology. Some of them might be reluctant to get adapted to this new way of doing business.

Others may feel pressure for the way in which social media marketing requires to pay attention and to respond.

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