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Is there a method you would implement to build a business network on LinkedIn? How can you do it? Any suggestions to make an approach to a user that you'd be interested in for business purposes?

Many thanks

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2 Answers

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LinkedIn is a great social media platform that allows you to look for individuals that fit your criteria as a business professional that you are looking for. Whether you are looking for a consultant with particular expertise, experts, suppliers, service providers or businesses focusing on certain areas, you should be able to find them on LinkedIn.

There are a few ways you can go about building your business network on LinkedIn. First of all, if you are looking for an expert who can help you out with your business, you can head over to the Answer section to ask a question. Most of the time, if your questions are specific, you will get in-depth answers from people who really know their stuffs. From there, you can then send them a message requesting to connect with them.

LinkedIn also offers Groups feature, which is a great way for you to connect with like-minded individuals. For example, if you are looking to connect with other HR professionals, you can definitely find some groups on LinkedIn that are for individuals related to HR. Again, you will come across people that can form your business network on these groups.

Reaching out to individuals on LinkedIn is not hard if you meet them through either of the means above. This is because only active LinkedIn users answer questions and participate in Groups. Together with the invitation to connect, do attach a personalized private message noting how did you come across the particular individual's profile and the reason why you are interested in connecting with him/her.

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I have found by first adding people that you know. Then researching people you may have something in common with - college, similar interest, similar business area, or some other connection. Look up any relationships you may have or organizations you have or currently belong to and join the groups. Look for people you meet at networking opportunity or get their cards from events.

I tweet and share it on my LinkedIn account which gets some attention and connectivity going. If I see others tweeting I try to reach out to them regarding their message or link.

As my connections grow I look at their connections and try to find a way to relate, assist them in their business or another means of growing my network.

Hope that helps!

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