I wouldn't call these golden rules because any marketers will tell you their own set of rules that is derived from their experience in setting up and running different marketing campaigns but here are some guidelines that you should be following in order to launch a successful Internet marketing campaign.

• Setting Your Objective
• Conducting Proper Research
• Making Attractive Offers
• Keeping Things Simple
• Setting a Budget
• Setting Benchmarks and Measuring Results

You can read more about the explanations for each of the points above by clicking on marketing campaigns.