It can be a little tricky to get better search engine rankings. It's not a perfect science. Search engine rules for ranking can change from time to time. Google might not fully read your page because of structural issues, or a lack of decent content, or if there aren't any decent websites that link to yours. Your website could also be too small to be of any value to people searching for your topic, or any other range of problems.

Look for a niche to exploit. For example, consider whether your website has greater appeal to a local, national, or international region.