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Hypothetically, this would be a market that has several companies that already have a strong market share, but may be looking to gain any advantage that they can over their existing competitors. So if this new business were able to get just enough market share to get their attention, do you think this would be worth starting with the sole purpose of being acquired?

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Yes. But it's a risky one. Can you turn a profit from your small share of the market as well?

If you have something new/different/better than the market leaders then they may want to acquire you to gain that thing. If you don't then how are you gong to get a market share?

You could always ignore getting the small share of the market and pitch your new/different/better thing to the market leaders.

I think you are more likely to be acquired for being remarkable or having something new to offer than for your small market share.

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I would call that an exit strategy.

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Having a successful business strategy is balancing a complex set of priorities that are often in conflict.

I'm not sure I'd define "building to sell" as a strategy per say. Building a business with the intention of selling is a choice. And you can certainly prepare for it.

Most venture backed startups will consider a serious liquidity offer. With the IPO market non-existent since the bubble of 2000, the liquidity events are generally purchases by larger players in a given market.

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