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Startup Therapy Podcast

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Let's Get Back to Our Why

How We Secretly Lose Control of Our Startups

Should Kids Follow in our Founder Footsteps?


Video Series

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Splitting Equity

Wil Schroter

Entrepreneurial Fitness

Shawntae Spencer

Creating Customer Personae

Julie Hamwood


Courses

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Product MVP

Idea Validation Bootcamp

How Funding Works


Founder Interviews

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An Unbelievable Journey

with Brian Chesky

Listen, Act, Repeat.

with Craig Newmark

How to build culture

with Brian Chesky


Articles

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Are We Growing or Just Getting Fat?

Let's Get Back to Our Why

Does Startup Success Validate Us Personally?

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Product/MVP

How do I create a sustainable business model?

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Featured Answer

Sustainability isn’t just about profit—it’s about building a business that can last.

Patagonia created a sustainable model by aligning their business with environmental values.

Focus on long-term impact, not just short-term gains.

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Customer Acquisition

How do I build partnerships with influencers?

Featured Answer

Influencer partnerships can be a game-changer for your brand.

Glossier grew their brand by working with micro-influencers who authentically loved their products.

Look for influencers who align with your brand and have an engaged following.

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Featured Answer

Viral marketing campaigns can explode your growth, but they’re hard to predict.

Dollar Shave Club nailed it with a low-budget, humorous video that went viral.

Focus on creating shareable content that resonates with your audience and is easy to spread.

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Featured Answer

Competing with giants can feel intimidating, right?

Warby Parker took on established eyewear brands by offering something different: affordable, stylish glasses with a personal touch.

Differentiate yourself and focus on what makes your startup unique.

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Featured Answer

Social media can be a powerful tool for raising awareness, but it’s all about engagement.

Glossier built their brand by engaging directly with customers on Instagram, building a community around their product.

Focus on connecting with your audience, not just promoting to them.

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Featured Answer

Pivoting can shake your team’s confidence if it’s not handled right.

Slack pivoted from gaming to workplace communication, but they did it with transparency and clarity, keeping the team aligned.

Communicate why the pivot is necessary and how it fits the bigger vision.

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Featured Answer

Rapid growth is exciting, but it can cause chaos if you’re not prepared.

Slack scaled quickly by focusing on building infrastructure that could handle the demand.

Make sure your systems are ready to scale before growth happens.

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Funding

How do I manage my cash flow effectively?

Featured Answer

Cash flow management can make or break a startup.

Mailchimp bootstrapped for years, carefully managing their cash flow until they became profitable.

Keep your burn rate low, track expenses, and always have a financial buffer.

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Featured Answer

Press coverage can give your startup a boost, but you need the right story.

Dropbox gained media attention by focusing on their innovative file-sharing platform, pitching a simple, clear story to the press.

Create a compelling narrative and pitch it to the right outlets.

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Featured Answer

Subscription models can generate recurring revenue if done right.

Spotify built a thriving subscription business by offering a freemium model and converting free users to paid subscribers.

Focus on delivering value every month, and your users will keep coming back.

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Networking

How do I know if I should join a startup as an employee?

Featured Answer

Joining a startup is a big decision. It’s risky, but it can be incredibly rewarding.

Instagram’s early employees took risks by joining a small team, but it paid off when they were acquired by Facebook.

Make sure the company aligns with your values and vision before you take the plunge.

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Featured Answer

An advisory board can provide invaluable guidance, but only if you choose the right people.

Square built a strong board by recruiting advisors with deep experience in payments and tech.

Look for people who bring expertise that complements your strengths.

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Workshops for You

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