It's better to approach product owners and structure the deals rather than pull from a directory of dropshipped goods. You get a unique product, more flexibility over terms, and in some cases exclusivity It's tedious if you are looking to create a wide offering in a marketplace but this is my perspective for a better chance at success.

I'd first ask if you are getting decent deal flow through the freelancing sites, if it would cost more than 10-20% margin to acquire users on your own, including the price of handling payments, invoicing, etc. Just something to consider, independence is great of course. If you'd like to supplement those projects instead of replace, that seems like an easier transition to expand your overall clients and deal flow. Paid acquisition would be a tough route and sharp learning curve. If you were to go that way, the best funnel would probably be to paid > content piece > email drip or phone consult If it were me, I'd do cold email by prospecting via linkedin and emailing qualified leads directly using permutations on their name to the domain of the current company. Don't try and sell them in the email, just to show them something cool that you do they might find of interest - or a tip on something they could be doing and might not be. Personalization is the key on these emails and a clearly defined objective for sending them (click link, respond, schedule call, etc) Hope that helps a little :)

You're getting them in two different modes. For search (google), they are actively seeking a solution. For display (facebook), they are in discovery mode. Really you just have to nail down your LTV, look what you can spend to acquire a customer, and start testing where you think you'll do the best with your budget and optimal customer buying mode.