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Small Business Marketing

How can I make a restaurant/café interested in modern point-of-sales system with timesavers + predictions + analytics? Is it too high end?

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Answers

Wasfi Samaan

Clarity Expert

As a restaurant owner myself, i feel that if you can show me how you can save money, improve productivity , improve marketing and also able to finance the Pos then I am interested. Since this is a large investment , restaurant owners are usually not looking to upgrade unless their system is out of date. Not sure what you mean by Is it too high end?

Answered about 11 years ago

Paul Cooley

You have a Realm, I help you know how to Rule it.

I think a big part is how you present the system. Besides the benefits of saving money and being more productive, I would really try to hit their deeper feelings. As someone who used to own a coffee shop, I would have loved if someone came in and educated me on the stuff I didn't know. How their system could reduce stress and make things more organized so I could spend less time doing the stuff I hated and spend more time with my family. Know what I mean? It really comes down to getting into your prospects shoes and finding out what they are really wanting. If you can make them feel like you understand them, they will be interested in what you have to say.

Answered about 11 years ago

Kevin Oldham

CMO, Strategy Expert and Start-Up Consultant

Successful case studies that address the pain points of businesses are always a solid approach. If you don't have a case study then you should consider testing your concept prior to developing it. Since restaurants run on relatively thin margins consider a subscription model or monthly payments to make the invest affordable. Good luck!

Answered about 11 years ago

Nathan Smith

Owner of https://www.austintenantadvisors.com/

Definitely need some case studies and testimonials from other happy customers. With Ipads and square software a lot of restaurants or retail stores don't use traditional POS systems anymore so you have to differentiate yourself from them.

Focus on how using the predictions and analytics can help your prospects save time and money

Answered about 11 years ago