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Investor CRM

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Lesson

If you’ve followed the previous Course Finding Investors you’ll have setup our initial spreadsheet to track our investor activity. We’re calling this a “CRM” (Customer Relationship Management) system but really it’s just a simple spreadsheet!

We’re going to add 4 fields to this spreadsheet:

  • Last Contact. The date we last contacted this person.
  • Notes. Short hand notes regarding status.
  • Next Contact. When we intend on contacting next.
  • Key Actions. What do we need to do next?

While the previous information was about cataloging each investor prospect, this section is about giving us a simple method to manage outbound communications.

Adding this to a shared spreadsheet is also useful if we intend on breaking up the outreach amongst our team members so that everyone understands what the last conversation has been.

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