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Workshop

Demand Gen. vs. Lead Gen: What All Startups Need to Know

Monday Feb 3rd, 20258:00 pm UTC

Description

Are you stuck in the cycle of chasing leads that don’t convert? Learn the difference between interruption-based lead generation and true demand generation, and discover how to create marketing that inspires action instead of interrupting it.
This workshop will challenge the way you think about building customer pipelines and show you innovative strategies to attract, engage, and convert your ideal audience.
Don't just generate leads—generate demand. Let us show you how.

Join Kate, Founder & Consulting CMO at The Brand Incubator. She’s guided early-stage startups in brand strategy, digital marketing, and go-to-market execution; led marketing at VC-backed ventures WUWTA, Stemodontics, and WellFX; co-founded the SF-based agency Nuvolum; and chairs the CMO Council for The GTM Leader Society. With an MBA from UC Berkeley Haas and experience as an Innovation Consultant for Hewlett Packard’s 3D Metal Printing division, Kate knows what it takes to stand out, scale, and succeed.

Hosted By

    Kate Hughes

    Founder @ The Brand Incubator

1 Attendees

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