The health and wellness industry is booming, but turning an idea into a successful
brand requires more than just innovation—it takes strategic planning, regulatory
navigation, and market positioning.

In this workshop, Dr. Bill Clark, a seasoned industry expert with over 25 years of experience, will guide startup founders through the key steps of product development, regulatory compliance, clinical validation, and scaling a health-focused brand. Whether you're launching a dietary supplement, functional food, consumer packaged good (CPG), or wellness product, this session will equip you with the essential insights to build a market-ready business and stand out in a competitive landscape.