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Laurel Mintz

Founder at Elevate My Brand

Bio

Laurel Mintz has built a career that blends her
deep personal passion for food, wine and lifestyle
with considerable business acumen and legal
expertise.

Areas of Focus Include:
- Branding - Business Entity Filing
- Marketing - Trademarks/IP
- Strategy - Contracts
- PR - Negotiations
- Events
- Social Media

Recent Answers

Legal Advice

What paperwork do we need signed by our partner that is leaving the company, and giving up his equity and rights to all projects he worked on?


Laurel Mintz

Founder at Elevate My Brand

it depends on what your partnership agreement said but ultimately you should be able to create or execute on your buy sell given the terms of your partnership agreement. He should also forfeit any stock shares issued. If none of that has been done if the partnership was never inked properly, then it would just take an attorney to draft the dissolution paperwork and take him off any shareholder docs, etc.

Trademarks

Can you claim a name from the US trademark office if someone else was the first to come up with the name and didn't claim it with the office?


Laurel Mintz

Founder at Elevate My Brand

Yes. That is the whole purpose of the USPTO filing system. Whoever is first to file gets the mark. There is common law usage which they could argue but first to file is generally upheld.

Legal Services

How can one file an EIN without an SSN/ITIN?


Laurel Mintz

Founder at Elevate My Brand

I've never heard of this problem. Usually you need to tie a personal social to the ein. It is possible that since you have a Secretary of State number that we could use that but would have to dig into it.

Legal Advice

As a minority shareholder in a closely held prvt co, how can I push for greater transparency and accountability from the controlling shareholder?


Laurel Mintz

Founder at Elevate My Brand

That depends on what the bylaws say you can and can't do. There is a standard fiduciary duty of shareholders and if they aren't meeting that then yes you probably can but I would need more information.

Tax

Trying to understand what we are responsible for tax wise and legally...


Laurel Mintz

Founder at Elevate My Brand

This is a convoluted problem. I would have to read the contract to see what was outlined and speak with a CPA to determine tax liability. Generally you can close a company with the state and fed and pay pennies on the dollar by declaring bankruptcy if you are looking to get out of it altogether.

Legal Advice

I've been ousted from a project. What can I do?


Laurel Mintz

Founder at Elevate My Brand

It depends on what your contract says and what you want to do. Ultimately you need to decide what you want and then we can work backwards from that. But no just having the conversation does not automatically oust you.

Legal Advice

Very soft launch - Need to form LLC?


Laurel Mintz

Founder at Elevate My Brand

You should definitely have some sort of incorporation with a corporate book so that you are protected from liability should anything go wrong. The reasons you incorporate are for 1. liability purposes 2. tax purposes 3. it holds you out as a business much more professionally and will change how you treat the business as well. If you are looking to fundraise at some point I might suggest a corporation. you are looking at about $2,000 for incorporation, corporate book and veil protection which would include all of your by-laws, minutes, stock issuance, IRS docs, etc. Also prepare yourself to pay an annual LLC or Corp. fee of $800.

Sponsorship

What is the best method to get a paid sponsor for my on line living well with diabetes show?


Laurel Mintz

Founder at Elevate My Brand

Creating a beautiful visual deck that shows the branding of the company, prior successes and of course core numbers on who your target audience is, how broad the reach is and how that creates benefit for the sponsor is key!

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Areas of Expertise

Social MediaOnline MarketingEvent planningStrategic PlanningNew Business DevelopmentSocial NetworkingRetailSponsorshipLegal AdviceTrademarks