Sitemaps
Experts
DiscussionsQuestionsExperts

Darin Alpert

Startup, Mark Cuban invested, got acquired.

Bio

Launched a startup in 2012, Mark Cuban invested, got acquired in 2013.

I ventured into the entrepreneurial world in 2012 becoming the COO/majority partner of Find Me Gluten Free and turned it into a gluten-free household name and gained over 2,000,000 users. Negotiated a deal with Mark Cuban (Shark Tank/Dallas Mavericks owner) to advertise/invest in us and that led to a profitable acquisition of FMGF in July 2013.

I've been featured in Entrepreneur Magazine twice, sat on multiple panels about business and have worked with dozens of businesses in every category from tech, apps, consumer package goods to retail.

I'd love to help you with your strategy, marketing, dealing with investors, sales and partnerships.

Recent Answers

eCommerce

Which is the better platform to run an ecommerce site - Wordpress or Shopify?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

Have you looked at the reviews on G2 Crowd? https://www.g2crowd.com/products/shopify/reviews

Online Community Management

I want to charge users for my online community, will it work?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

I would say probably not. The freemium model could work down the road but you need to build a community first before trying to charge for content. Happy to jump on a call. I built a community of 2,000,000 consumers on an app/website and sold the company profitably.

Mobile applications

What have you found works/doesn't work when promoting mobile app via twitter? What problems should I avoid?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

I used Twitter to drive app downloads and there is a very specific way to do it that will drive a lot of organic traffic. Let me know if you'd like to jump on a call and chat.

Local Marketing

Any ideas on helping local businesses get more people to leave a review?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

Check out www.birdeye.com

Facebook Advertising

What is the best advertising platform for generating revenue for a skincare startup (1 product offer)?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

I completely disagree with Facebook ads. Whens the last time you went on to Facebook to look for a product to buy? Youre going to be product pushing and not solving a problem. You may pay more with Google but it will be more qualified leads. Let me know if youd like to discuss more. Ive got extensive experience in both FB and Google ads.

Mobile applications

What legal safeguards should be in place for the limited release of an app in Beta?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

Why do you need safeguards at this point? You should be figuring out if there is even a demand for this. We did this with the app we launched and didnt have any problems. Let me know if youd like to discuss more. You shouldnt be wasting money on legal fees at this point.

Online Marketing

About to launch our new eCommerce website selling well priced unique watches. What is the best initial marketing strategy to use with minimal cost?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

I think you need to test everything and anything at this stage. You make think certain platforms work when in reality they dont and vice versa. Everything should be A/B testing at this point in the game. Let me know if you'd like to talk more.

Fundraising

Pre-seed / seed funding for a community app... valuation and how much to take from investors?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

Been there done this and got a major investor on board. Let me know if you'd like to chat.

Trade Shows

Trade Show Experts: What are some good practices in pulling in some people to educate them on our products/services?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

I'd suggest a few different ideas, the way you word your messaging, etc is crucial. Let me know if youd like to hop on a call.

Marketing Strategy

Could launching our health app as a m saas consumer paid product vs initially free w/ sharing features hurt our traction metrics?


Darin Alpert

Startup, Mark Cuban invested, got acquired.

I've got experience in this actually, would love to help you figure it out.

Contact on Clarity

$

3.33

/min

5.0 Rating


Schedule a Call
Send Message

Stats

23

Answers

11

Calls

Areas of Expertise

MarketingEntrepreneurshipMarket ResearchBootstrapping your businessNew Business DevelopmentAnalyticsMobile applicationsDriving RevenueSales ProcessConsultative Selling