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Thomas Moen

Marketer. Author. Blogger. Public speaker.

Bio

I worked with big international brands, I've done keynotes all over europe and I write books about what I've learned.

Recent Answers

LinkedIn

I have Name + Email in a spreadsheet for ~200 beta users and I'd like to add them on Linkedin. What's the fastest way?


Thomas Moen

Marketer. Author. Blogger. Public speaker.

I would use Zapier :)

Social Media

How can I block inappropriate messages in a social media app?


Thomas Moen

Marketer. Author. Blogger. Public speaker.

How about a report button letting your users decide?

Social Media Marketing

Will adding a baked-in share feature where customers can have the option to share vs. paying for an add-on service send me the same exact referrals?


Thomas Moen

Marketer. Author. Blogger. Public speaker.

In my experience, yes. Dropbox did this with great success.

Video Marketing

What are the affordable video hosting services similar to vdocipher, that provide encrypted video streaming options?


Thomas Moen

Marketer. Author. Blogger. Public speaker.

I would recommend that you check out http://wistia.com/ - I use them for all my videos. Public and privately.

Marketing Strategy

How do i really launch a mean marketing campaign for my first of many mobile app?


Thomas Moen

Marketer. Author. Blogger. Public speaker.

You need to build up a list of emails. To do that you need to create a feel of exclusive access and that the one of the list might experience your product before everyone else. Also i would use Facebook ads to drive app installs.

Facebook Advertising

I wanna create a platform where users are benefited for liking advertisers facebook pages. Is this legal?


Thomas Moen

Marketer. Author. Blogger. Public speaker.

No. You can not give a benefit for liking.

Pricing Strategy

Should I use the same product pricing for different membership plans that I offer to simplify my pricing to make users less distracted?


Thomas Moen

Marketer. Author. Blogger. Public speaker.

I would recommend that you simply test this. And track the results. Your answer will be different for every product and target group one may have. So always faster and better to just do a test.

Facebook

What are some key metrics to determine the value of a FB app, and is it a good time to sell an app that is successful but growth is stagnating?


Thomas Moen

Marketer. Author. Blogger. Public speaker.

I would say that a good way is to value it by reach and engagement, also I would do some tests on how many of the people that see the link-posts click them. Number of fans has no value, but engagement and being able to move traffic outside Facebook to your page has great value.

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Areas of Expertise

EntrepreneurshipDigital MarketingPublic relationsSocial MediaSocial Media MarketingBloggingDigital StrategyMarketing CommunicationsMarketing StrategyFacebook