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Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

Bio

CEO of Argenia; Co-founder, past CEO of Agility CMS; Co-founder Inner Circle Meetups; Founder, Recall Media. Entrepreneur for life who loves helping others.

Recent Answers

Working Remotely

What are some hot places to work? (pun intended)


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

I was just in Thailand working for 2 weeks and I wouldn't worry about political issues. There are a lot of amazing places for remote work there that would support an active lifestyle. My experience in Costa Rica last year was also excellent. I worked for 2 weeks there and didn't have issues with internet. I was in a fairly remote area as well. SF is super expensive, but probably the best place to be for a web developer if you can afford it. You will probably get weather that dips below 10 degrees in the winter though. Wth incessant rain to boot. Check out www.nomadlist.com for rich info on the best places in the world to work. My wife and I are looking to do the same - from Toronto as well. Looking forward to seeing some other answers! LOL @ Columbus Ohio ;)

Advertising

How do we handle growing our business in the advertising sector? We sell ad space in fortune cookies placed into targeted Chinese restaurants.


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

I would start by calling media buying agenices. You're in NY, so no shortage of those :) Sounds like you have experience cold calling, so maybe do the calling yourself until you gain traction with a couple of agenices. If you build good relationships and show results, you should get the same agencies coming back and buying for different clients.

Content Marketing

How do I Find my Ideal Customers for a New Content Service?


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

You could try building relations with the big advertising agencies. They have access to huge consumer brands who are all jumping on the content bandwagon. These brands have lots of money to spend. The agencies can provide a steady pipeline of work. They can help build your portfolio of brands while you're relatively unknown. Once you build a profile, you can start approaching the brands directly. I would stick to companies with $10m+ in revenue. The cheapest customers are also the most demanding.

Business Strategy

How to set profit sharing percentages when both parties aren't providing equally?


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

Does your business provider add value beyond money to counter balance? Normally, you would share profits according to your ownership stake. If you aren't happy with the current ownership split, maybe you could buy some of his shares.

Sales

What is the optimal price point for a B2B SAAS product that will avoid VP's/Finance approval?


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

This is hard to answer without knowing the size of company you are targeting...

Social Media Marketing

What are the best tools to use for growing social media reach?


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

Hootsuite jumps to mind!

Immigration

What are some tips for Canadian entrepreneurs looking to move to San Francisco?


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

I wish I knew :) Maybe someone will answer this if it shows up on the Dashboard :)

Marketing

I am Microsoft SQL Server Administrator. I want to find companies that need my services. I want to get 5 extra clients by end of Feb. How do I do it?


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

Set up profiles on elance and freelancer.com. Contribute to as many online forums as possible. Contribute to LinkedIn groups on SQL Server.

Digital Marketing

Do I have to work at a Digital Marketing Agency before I start my own? Or is it possible to start without much experience and still do a great job?


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

It doesn't hurt to learn the ropes on someone else's dime. I started a web development company right out of school in 2002. The hardest part was winning business because I didn't have much of a network. If I were to do it again, I would prefer to work somewhere first for a couple of years. However, if you can't find the right opportunity and you feel ready to start a business, then go for it! It worked out okay for me :)

Startups

I need to fire an engineer at my startup for poor performance but he goes on holidays from Saturday. Should I do it now or wait until he gets back?


Michael Assad

Ex SaaS CEO, now investor, CEO in rail industry

You have the power to make or break this persons holiday - maybe the last one he will get for a while. What if the roles where reversed? What would you want? It's only one week...

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MarketingEntrepreneurshipDigital MarketingSalesStrategyVisionProductivityWellness