Louis M. Carricarte (Lou) leads MOTORFUL, where he leverages real-time insights to revolutionize B2B engagement. With extensive experience in retail and wholesale management, Lou combines innovation with practical strategies to drive sustainable growth. He holds an MBA from Widener University and a U.S. Patent in engagement technology.

Outside the office, Lou enjoys motorcycle rides, listening to the Rolling Stones, and spending time with his family, embodying a balance of professional success and personal fulfillment.