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Phases
Introduction
IntroResearch Plan
Phase IWe’re going to take a hard look at the market we’re about to enter to determine if the problem we’re setting out to solve is worth solving while homing in on any other solutions that may already exist.
Expert Validation
Phase IIWe’ll seek advice from subject matter experts, founders, and investors to identify which pitfalls to avoid and gain further insight into the probability of success for our startup concept.
Customer Discovery
Phase IIIBy directly surveying our customers, we’ll gain a better understanding of how our solution fits into our market and learn if what we think our customers want gels with what they actually want.
Elevator Pitch
Phase IVFrom pitching investors, to securing partnerships, the Elevator Pitch is one of the most important tools in a Founder’s tool belt. We’re going to break down how to perfect this deceptively difficult summary.
What you'll learn
Determine whether the problem you’re solving is painful enough to be worth solving.
Identify who’s already trying to solve the same problem and if you can beat them.
Create customer archetypes to paint a clear picture of your ideal customer.
Survey ideal customers to find out if what you’re building aligns with what they actually want.
Gain insight into the feasibility of your idea by engaging with credible experts.
Learn how to distill your concept into a persuasive and compelling elevator pitch.