Aaron founded, self-funded, and single-handedly fulfilled all day-to-day marketing, sales, and operations duties for the first iteration of Golfing Innovations LLC from 2003-2005, which focused on the sale of his patented "Markmaster" 2-in-1 golf tool invention as a logo imprinted golf tournament giveaway.

Three factors have motivated Aaron to relaunch Golfing Innovations. 1) Sales in 2003-2005 to Coca-Cola, Merrill Lynch, Pfizer and many other marquee brands proved that his Markmaster tool has serious market potential. 2) Amazon and social media represent highly scalable direct sales channels that weren't available 20 years ago. 3) There is a huge addressable market problem: there are 800k golf tournament sponsors every year that need logo imprinted golf swag items that will impress their 64M participants.

Over the course of his 39 year career, Aaron has helped companies ranging in size from American Express to bootstrapped startups identify and execute product development and go-to-market strategies. He is passionate about finding ways to leverage technology, market/persona research, and generative AI to build winning competitive positioning initiatives.

Aaron has an MBA from Northwestern’s Kellogg School of Management.