José Graveran is the founder and visionary behind Hot Liquidation, a pioneering retail initiative committed to providing high-quality products at affordable prices throughout Latin America. With a strong entrepreneurial spirit, José’s journey stems from a deep-rooted promise he made to himself: to be the first in his family to break generational cycles and build a legacy through his own efforts. He launched Hot Liquidation to achieve that dream and to make a meaningful impact on families across the region.

José’s experience includes years of managing liquidation inventory from some of the largest retailers in the U.S., such as Amazon, Walmart, and Target. This background has equipped him with the expertise to identify and source quality products and navigate the complexities of the liquidation industry. Now, José is bringing this knowledge to Latin America, starting with Chile, where Hot Liquidation has set up its first location. His vision is to expand throughout Latin America, making essential products accessible to middle- and lower-income families who often face barriers to affordable, quality items.

His journey is not just about business; it’s about creating a positive social impact. José’s approach to Hot Liquidation is rooted in the idea that everyone deserves access to quality, from electronics and home goods to clothing and essential items. By introducing a unique pricing model, he offers families products at deeply discounted rates, sometimes as low as $1, $5, or $10, breaking down financial barriers that often prevent access to quality products.

A permanent resident of the United States and a native of Cuba, José brings a multicultural perspective and a deep understanding of the economic challenges facing Latin American families. His goal of transforming the region’s retail market has not only attracted the interest of customers but has also drawn attention from investors who share his vision for social impact and economic accessibility.

Through Hot Liquidation, José Graveran is more than a business founder; he’s a trailblazer, paving the way for affordable quality in Latin America and setting a foundation for long-term, generational impact.