I've been bringing new consumer products and brands to life in the US and around the world for more than 30-years for global leading organizations such as Hasbro, Gillette, P&G, and many new entrepreneurial startups. My knowledge and direct leadership experience spans both technical and business functions including marketing, branding, design, engineering, packaging, consumer insights, manufacturing, licensing, mergers & acquisitions, global expansions, and many others. Deep cross-discipline real-world industry experience allows me to see the larger interconnected picture necessary for enduring success.

Core strengths are strategy, leadership, mentoring, and creativity.

A partial list of iconic brands I've has the honor to lead and grow include Star Wars, Batman, Transformers, Crest, Swiffer, Max Factor, CoverGirl, and others. Product categories include regulated & unregulated formulated products, medical devices, toys & games, home care, personal care, beauty & cosmetics, and food & beverage.

Following 25-years learning from within industry leading organizations I founded Acumen CPG, a consulting company that helps aspiring independent product inventors successfully navigate the complex journey from idea to store shelf.