Launching a new digital product often starts with a hypothesis that your solution can fill a gap, solve a pain point, or improve on what’s already available.

Follow these steps to help you formulate a hypothesis that is good enough:

1. List Assumptions: What problem are you solving? Why will users care?
2. Define the Target User: Identify who benefits most from your product.
3. State Expected Outcome: Be clear on the change you want to see (e.g., “15% productivity boost”).
4. Make It Measurable: Use metrics to track success (e.g., “50% daily active users”).
5. Set Success Criteria: Define what confirms or disproves your hypothesis

Should you like to learn more about how to create a strong hypothesis, continue reading here https://www.soluntech.com/blog/using-hypotheses-to-build-successful-digital-products