Would need to know a heck of a lot more about your company, product, or service before I can give you advice on this :). Can you elaborate please?

The reason why you come across seemingly conflicting information is that there's no "right" answer. It all depends on a variety of factors, as well as your personal preferences.

Hi. I am a business coach and mentor. I have started and owned many businesses including property related and online sales.
Your question is not clear to me and I would like to know more about your business model, aims and goals. What is the funding for and where is the return? Regards. Rick