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What's the best visual format to display the size of the market when doing a pitch deck.

For ex: If I were showing the size of the social media market, and I have a tool that lets you schedule tweets - should I show a segment? Also, do I use a bar graph or show existing competitors and their % of the market?

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Humberto Valle

Get Advice On Growing Your Real Estate Business

I like to take a rule from the Steve jobs playbook and use simple circles... one larger than the other but no more than 2. your most immediate target (realistic reachable) and one of the "enemy" competitor company. or overall untapped market cap.
**for this to be effective you must provide as accurate projections as possible**
no bar graphs and as little or no text as possible... remember that a deck is a companion to the speaker... avoid bullet points and use the deck to entertain rather than educate... is not a class is a pitch. :)

Answered about 11 years ago

Tom Williams

Clarity's top expert on all things startup

The actual graphical representation of the market size matters less than ensuring that the graphic is visually cohesive with the rest of the deck.

Also, ensure that you're speaking to your total addressable market, not the overall market as overall market sizing lacks credibility.

Here's some further info on calculating TAM:
http://aiti.mit.edu/media/programs/india-bms-summer-2013/materials/step_4_calculate_the_tam_---trepreneurship_101.pdf

Happy to talk through this with you in a quick call.

Answered about 11 years ago