Start today.

Do small spends every day.

Test. Test. Test.

Keep what works (produces profit).

Test test and test! The most successful Facebook campaigns are usually completed by small test and then doubling down on what works.

Multiple campaigns, small budgets, and test test test to see what works best!

Unless you have a big or very engaged audience on Facebook, contrary to what seems to be popular advice, avoid large amounts of organic posting.

It depends on your business, but posting 1 time a month could potentially be enough. It all depends on your goals, what content you have available (and it's quality.)

Instead, focus your efforts on Facebook advertising.

This way you can get to your ideal customer (that isn't already acquainted with you) and if you've been running your business for a while, using a good quality lookalike audience is your best bet.

Get clear on your customers biggest desires, and give them something that satisfies their desire.

For lead generation, offering some type of lead magnet and creating a sales funnel is the best way to go.

Oliver

If you don't know what you are doing, don't bother. Facebook Marketing can look easy, anyone can create ad campaigns and promote on the platform, however, if you are not understanding what's behind every objective you are choosing, budget and optimizing you will pretty much be throwing your money away.
My advice is: Learn and understand what you are doing on the platform and what each objective means. Do the research and test. And if you do not have the time or patience, hire someone to do it for you. I would be available for a quick chat and overview. I used to work for Facebook in the Marketing department so I know what I am talking about.
- Fair play and all the best!

celreating custom and lookalike audiences.
Using tracking methods
Maintain 1 constant campaign and others specific (such as leadgen, depending on the business you want to market).
I hope I can guide you with more specific details through a call! :-) Ana