Answering this question efficiently requires being able to see how you are currently going about it, so that we can see what you may be doing wrong, and suggest corrections / additions. Feel free to send a link that we can check out.

best,

Lee

Why are your visitors interested in you? They must be looking for something that you have and that they need which adds value to their lives. That's what led them to your site, even as cold traffic.

The more you know about who you are marketing to, the better they will convert. Understand their emotions, their mindset and what they do. You may find that they respond well emotionally to budget prices or they are looking for something that will change their lives for the better. Highlight that in every channel you use.

You want to show this in the copy on your site, social media, emails and all other tactics you use. When you have a congruent, strong message that meets the needs of who you market to, then it sets you apart from the crowd and begins to convert at higher rates.

I can help you with even more conversion tactics if you're ready for the next level!

Registrations depends on who you audience is and what you are offering. Its quite hard to suggest anything before knowing actual thing but still I would suggest to offer something free to your audience which can be convertible as paid in future.