There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage.

With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR is insufficient unless the right people are also talking about it the day of launch. Look at Jelly's launch yesterday for a launch done right (at least from a marketing perspective).

With no disrespect meant to PR firms, I really think that spending the kind of dollars they charge for launching most apps is a waste of money. I think with a good directed outreach by you as CEO, you can get enough influencers talking about your product, providing of course, it lives up to the promises.

I think a PR outreach should really be invested in as the app scales, when the kinks have been worked-out, and when there is already a certain amount of buzz. But expecting that the first buzz will be ignited by PR firms is a risky bet.

Reach out with haste to the savvy ninjas at Onboardly (http://onboardly.com/).

Gotta tell you -- most PR is complete bullshit. Sure you get mentioned on a popular blog or get your name dropped in some newspaper that no one is reading. What you need are customers. You need a team to help you build a customer base, right?

Along the way you'll get the news you want. But you'll also end up with a company that's badass -- which is probably what you wanted all along.

Try searching for freelance PR experts using AirPR. If you're a startup - you might prefer the lower prices than hiring an agency. Plus - is having a local firm REALLY necessary? Why do you need face to face meetings?

Smart-looking website!

Do you know what you mean by PR? Traditional PR, where someone reaches out to big publications on your behalf asking for coverage? Or new-age PR, aka blogging, guest blogging, social, email marketing, etc.? Often the best way to answer this question is to first figure out your goal -- maybe to acquire users? -- and then decide which strategy is the best fit to achieve that.

My company helps small businesses and startups like yours with the new-age version -- Happy to help if we can: http://socialexis.com.

Cheers!