Lesson: How to Get Press with Ari Dyckovsky & Catalin Voss

Step #2 Press Releases: Determine whether or not you should author a press release

Catalin: No, of course not. There's no press release. That's if you go down the embargo and the wrath of: you hire a P.R. firm, you send them the release, they try to pitch a bunch of people on it, but then you have someone else pitching your story. It's much more energetic if it's, "Hey, I'm some 18-year-old sitting in your San Francisco office showing you a Google Glass app that I predict that will change the world." That's what they're looking for. If they see a press release, it's like, “Oh, that's a press release.” Somebody is asking for press as opposed to here's some like interesting kid doing me the favor of sharing an interesting story.

Ari: At Arktos, we have never really written a press release. The closest we've gotten was maybe saying a, “Thank You" on Facebook or retweeting on Twitter.