Competing with bigger companies can definitely feel intimidating, but it’s also a huge opportunity to find your unique voice. When I started Amity One, I focused on what I could bring to the table that larger companies couldn’t—personal connection and deep understanding of my clients' situations. Don’t try to be everything; instead, hone in on the strengths that make you stand out. Take the time to build real relationships, offer unmatched service, and become a trusted resource in your area. Bigger companies might have the budget, but you can bring heart and dedication, which goes a long way. Over time, these personal connections will lead to loyalty and growth that even the biggest competitors can't match.
Competing with bigger companies can definitely feel intimidating, but it’s also a huge opportunity to find your unique voice. When I started Amity One, I focused on what I could bring to the table that larger companies couldn’t—personal connection and deep understanding of my clients' situations. Don’t try to be everything; instead, hone in on the strengths that make you stand out. Take the time to build real relationships, offer unmatched service, and become a trusted resource in your area. Bigger companies might have the budget, but you can bring heart and dedication, which goes a long way. Over time, these personal connections will lead to loyalty and growth that even the biggest competitors can't match.