Hi @Don WarrenI've done dozens of launches in my day. The most successful ones have been because I did a ton of pre-selling, customer discovery, and idea validation testing.
The current challenge has been that customer acquisition channels have been so diluted and competitive. Many other founders share the same, and investors are worried about that as well. Founders are expected to find a "hack" that is free. Investors also need to see ROAS. Telling them you're getting users by paying for it does not cut it. But if you can tell them that you have organic growth and that spending $100 makes you $300, they get excited.
Hi @Don WarrenI've done dozens of launches in my day. The most successful ones have been because I did a ton of pre-selling, customer discovery, and idea validation testing.
The current challenge has been that customer acquisition channels have been so diluted and competitive. Many other founders share the same, and investors are worried about that as well. Founders are expected to find a "hack" that is free. Investors also need to see ROAS. Telling them you're getting users by paying for it does not cut it. But if you can tell them that you have organic growth and that spending $100 makes you $300, they get excited.
Hope that helps. Keep us posted!