Wil, I like the author description to start with. I also endorse your article on cost of not asking. The path to rapid success is "Beg, Borrow and Steal". All of these options require the founder , typically a techie, to get out of his comfort zone and ask. I am on my fifth startup, yes its an addiction. Usually founders with sales and marketing background have no issue with this approach. Its the tech founders who struggle with opening up and asking for help. As where to find these mentors, ask around. Look for other entrepreneurs. Get out of the lab or office and meet others. These days just email your contacts.