My cofounder is grounded in 'reality.' I am the fraud. I set goals and targets and work backwards from there. He like putting everything on the table to see what we can do. I'm so fraudulent, that before working on a data analysis demo, I'd start with he title of the presentation, or the headline of the "ah-ha" moment that'll be tomorrow's headline.... then work backwards to see how to make that possible... make the narrative of the story.... then find the data that will support the story and make it happen!. my justification... JFK did not walkover the the NASA offices and say "let's put everything on the table and see how high we can throw a stone?" ... he said "A man on the moon".. then that sent people scurrying to find what to put on the table to make that happen... it's how we put footprints on the moon, it's how the nation was freed, it's how the republic was formed.... it's simply the american way!