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John Rice

Exactly! For example, in the blockchain /crypto sector, "strong narratives" are responsible for some of the most illogical and over-valued projects and protocols. The strong narrative helps spread the word organically by embedding purpose or utility (easy to understand and easy to repost the value proposition, in their own words, to followers, friends and neighbors).

Reply2 days ago

Subject: How do I create a viral marketing campaign?
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