Good post @Vadim Revzin. In my (ongoing) experience going out and see what the most relevant competitors in my industry are doing provides some very good hints, for instance I've noticed that most of them focus on LinkedIn as main social network which makes sense becuse of the B2B orientation, however they also use Facebook, Instagram and Youtube in a lower rate, only one uses X. I will start my experiments there but wait, this is only about social media marketing, there are other 18 traction channels (according to Gabriel Weinberg) and then my mind starts burning out thinking about the huge amount of resources that I'd need just for social media and then decide when to move to the next channel... Joel.
Good post @Vadim Revzin. In my (ongoing) experience going out and see what the most relevant competitors in my industry are doing provides some very good hints, for instance I've noticed that most of them focus on LinkedIn as main social network which makes sense becuse of the B2B orientation, however they also use Facebook, Instagram and Youtube in a lower rate, only one uses X. I will start my experiments there but wait, this is only about social media marketing, there are other 18 traction channels (according to Gabriel Weinberg) and then my mind starts burning out thinking about the huge amount of resources that I'd need just for social media and then decide when to move to the next channel... Joel.
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