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Danielle Maveal

Brand manager + community hacker

Bio

Early employee at Etsy (Community + Seller Education manager) & BarkBox (Customer Support Director + Social Good Director). I get it done.

Recent Answers

CRM

I am in the market for a CRM solution for a small business (1-5 users) - looking for advice on which CRM will best suit the needs.


Danielle Maveal

Brand manager + community hacker

For one to five users you might try Hubspot or see the cool ways people have used Airtable as a CRM.

Logo Design

How to do marketing for a logo design company?


Danielle Maveal

Brand manager + community hacker

If Google adwords is working for you, why not keep working on that acquisition method? Do you have a Dribbble account? Could be a good source for new customers, too. When looking for a logo, clients want to see your past work, hear recommendations from your customers, and know the pertinent details (how long will this take, what's the process)? I find most graphic designers make this all hard to find on their websites, so make sure you are optimized to answer your customer's main questions before they have to ask them. If you don't have time for your own blog, there's nothing wrong with that, but perhaps you could write a guest post for another small business blog that gives tips on picking a designer, communicating your vision to a designer, what to expect when you want a new logo, etc.

Company Building

Should you start a company as a 14/15 year old when you have got a good idea an you are able to make it real (Design, development, etc.) ?


Danielle Maveal

Brand manager + community hacker

Yes! I ran a silk-screen printing business when I was 15. It was a great learning experience. Do you ever watch Shark Tank? This episode has all kid/teen entrepreneurs: http://www.huffingtonpost.com/2014/03/12/shark-tank-kids-episode_n_4950983.html Here's a Ted talk check out: https://www.ted.com/talks/maya_penn_meet_a_young_entrepreneur_cartoonist_designer_activist Remember, most adult entrepreneurs have no idea what they are doing! We try things, see what sticks, and learn from our mistakes.

Digital Strategy

What is the best way to implement sharing in a native app and mobile website?


Danielle Maveal

Brand manager + community hacker

[Deleted my answer! Misread the question.] Doh.

Customer Support

What SaaS should I use to coordinate email communication with customers so our whole marketing team has one consistent voice?


Danielle Maveal

Brand manager + community hacker

HelpScout, ZenDesk or Desk.com. HelpScout (help desk software) would be a great start – less options but even when I ran a 6 person customer support team (with over 500 emails a day), we never needed the complex features of Desk.com. Have one person create 'saved replies' to quickly answer your customers in a cohesive voice and with consistent responses. (However, encourage your entire team to inject some of their personality!) This seems like a huge task, but if they dig through their sent emails, it can be done pretty quickly. Good luck!

Monetization

What are some of the different marketplace monetization models for selling second-hand collectibles?


Danielle Maveal

Brand manager + community hacker

Here are a few: Shopify: First 14 days free, then a transaction fee StoreEnvy: Completely free for your own private shop, but anything that is sold from their marketplace, they get 10%. Etsy: $0.20 to list an item, 3.5% transaction fee. When Etsy started, listing an items was free (just a very small transaction fee when an item sold). You want to get a big enough marketplace to attract buyers, so this is a good idea. Perhaps you can think about adding optional features for buyers and sellers as an alternative revenue stream.

Social Media Marketing

I need a subject matter expert to lead social marketing campaign for a startup. Where would be a good place to start looking for such a person?


Danielle Maveal

Brand manager + community hacker

Check out CloudPeeps! Sort of like Clarity but specifically for social media + community managers: https://www.cloudpeeps.com

Contact on Clarity

$

2.00

/min


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Areas of Expertise

EntrepreneurshipSocial MediaBloggingDigital StrategyUser ExperienceWeb AnalyticsE-commerceSocial NetworkingCommunity SitesSmall Business Online Marketing