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What if We Run Out of Goals?

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What if We Run Out of Goals?

Startup Therapy Podcast

The "No BS" version of how startups are really built, taught by actual startup Founders who have lived through all of it.


Hosted by


Wil Schroter

Founder + CEO, Startups.com

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan Rutan

Founding Partner + CMO, Startups.com

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.


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Past Episodes

Episode 302

June 23, 2025

Reinvention is the Only Constant

Founders aren’t meant to stay in one lane. Reinvention isn’t risky, it’s required.