Snap Inc (widely known as Snapchat) is moving towards hardware and wants to be known for being a camera company. It like Google rebranding itself as Alphabet and becoming a smaller branch of the whole company. Snapchat is not a failed product as they plan to move to IPO their brand for a value of 25-30 Billion dollars (that's a unicorn value). Regarding their hardware move, they are setting up a Research & Development (R&D) office in Shenzhen, China, a global manufacturing hub that brings in Since it’s main strategy is to acquire startups that lines up with above goal. See the list of acquisitions here: Snap Inc. - (Source: Crunchbase - https://www.crunchbase.com/organization/snapchat/acquisitions) Areas of interest include wearable and flying cameras with names like Narrative and Lily Robotics having been part of discussions. Feel free to ask more about Snapchat or Snap Inc. I really am BIG on the platform itself. Snapchat: StringStory