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James King

Mailchimp expert. Analytical Thinker. Poor Surfer.

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Founder of MailboxMetrics.com, a free email marketing grader to help improve your Mailchimp campaigns. Particular strength with SaaS and eCommerce startups.

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Email Marketing

For a product that is subscription based, what are typical conversion rates from winback emails?


James King

Mailchimp expert. Analytical Thinker. Poor Surfer.

For general Win Back emails, An Ometria report from their customer base displays an average conversion rate of 1-3%. Haven't got too much insights into the subscription based products though.

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