I assume that you are based in the US ? My experience pertains primarily to Europe where I am based. I work for Xpenditure.com a leading SaaS company based here. Again I am assuming you are B2B as that will impact on the advice. Similarly the price points of your offering will also impact on the strategy - Freemium v Field Sales. Finally, I am assuming you are funded (at least Series B). Our offering is a leading expense management solution and not surprisingly we utilise a mix of different approaches incl: 1/ NB of a Local Presence in Europe (rather than trying to access remotely). Dublin and London are popular choices. 2/ Aggressive investment in PPC (Google) 3/ Attendance at local events and exhibitions relevant to your market 4/ Influencer engagement in Europe 5/ PR (As Mark Suster always maintains there are numerous silent benefits) 6/ Localised Content 7/ Social Media Activity (paid and organic) The above represents a short list of some activities (it is far from exhaustive). Hope this helps @alangleeson VP of Marketing Xpenditure - Expense Management