Marketing & Commercial Director / VP, and Entrepreneur with Latin America & Caribbean focus. Experience with top-end local and multinational CPGs (BUs 500+ million USD sales). Key strengths include leading and developing people and teams (150+), marketing and sales, high collaboration and managing ambiguity. Create strategy and execute with excellence. Through consumer, shopper and customer understanding for insight generation, brand architecture / essence, brand building and repositioning, developing innovation agenda, communications and campaigns, to deliver results and grow