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Melissa Chiou

Writer / Content Producer

Bio

Video techie, traveler, and broadcast industry veteran in LA and D.C.

Recent Answers

Growth Hacking

What is the best growth hacking strategy for a travel website?


Melissa Chiou

Writer / Content Producer

You have to collaborate with influencers (YouTubers, Instagrammers) or complementary companies (luggage, travel pillows, etc.) with a bigger audience than you. If they recommend your site in their blog or video and vice versa, then that will grow your audience.

Online Travel

How do I validate an idea in my marketplace for the industry?


Melissa Chiou

Writer / Content Producer

One way is to create a landing page with the option for people to include their email address if they want to be updated about the product/ service when it's available. Apps often do this while they're creating the product.

Podcasting

Can I recycle video audio as a podcast?


Melissa Chiou

Writer / Content Producer

It depends. Video is very different from audio. What is clear visually on-screen might not be understandable to people listening to audio. If you listen to podcasts, the host and guests make sure to verbally paint a picture for listeners (what something looks like, what something felt like, smelled like, etc). It’s more about storytelling vs. just reacting to things without context.

Video

How can I educate users about my Product?


Melissa Chiou

Writer / Content Producer

A fast way is IG Live or FB video. People want to interact with you and ask questions in an informal way.

Career Advising

Where would someone with an abundance of knowledge and various skills get a just compensation without a degree or little professional experience?


Melissa Chiou

Writer / Content Producer

Focus on ways to share your expertise - public speaking, podcasts, online tutorials, workshops, coaching or selling/licensing your ideas to companies.

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Public SpeakingTravelDigital MediaWritingMedia & EntertainmentCareer DevelopmentMedia ProductionTV productionCareer CounselingCareer Advising